Conversation
it's about a conversation
We focus on delivering integrated sales and marketing solutions through program deliverables such as marketing plans, new product rollout, branding, communications, strategic planning, experiential venues, new business development, social media management, training and team initiatives.
Teri Mascotti
Principal, Strategist
Retail
Costco
Best Buy
Target
Nike
Sephora
Lowe's
Toyota
Urban Undercover
Printing/Publishing
The Vomela Companies
Thomson Reuters
Xerox
Pitney Bowes
Visual Impact
Manufacturing
Stylmark
Philips Electronics
EMI Industries
Nexen Group
Qualitech
Waterous
Combination Door Company
Phoenix Fusion
Consumer Product
Virgin Mobile
Pella
Whirlpool
General Mills
Motorola
Medical
Blue Cross Blue Shield
Minute Clinic
e.q.life
AGA Medical
Recreation
Lifetime Fitness
Harley Davidson
Real Estate
Coldwell Banker/Realogy
Construction/Installation
Nationwide Fixture Installations
Food
Publix
Whole Foods
Famous Dave's
Stonyfield Farms
Starbucks
Dunkin' Donuts
Tech
Microsoft Dynamics
Banking
Bank of America
Contractors
We're hiring
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. Develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
Might include the following:
Meet with clients or the art director to determine the scope of a project
Advise clients on strategies to reach a particular audience
Determine the message the design should portray
Create images that identify a product or convey a message
Develop graphics for product illustrations, logos, and websites
Select colors, images, text style, and layout
Present the design to clients or the art director
Incorporate changes recommended by the clients into the final design
Review designs for errors before printing or publishing them
"...She was well-received by our senior leadership team and management of all departments. Teri also became a resource for all levels of our independent contractors in business planning and Business-to-Consumer strategies.The strengths that she brought to us were:
Vast knowledge and expertise in Brand Strategy and how the consumer buys brand.
Strong, confident communication skills -speaking, writing, listening. Her command of the stage and getting messages through to the audience, large or small was powerful to watch." -Robin Peterson, President, Coldwell Banker Burnet
"It was a pleasure working with Teri as I observed her facilitate the training and growth of sales people newer to the company. She used many skills and tools to enable the [all] sales people to prosper and succeed. In speaking with her direct reports, it was apparent that she garnered their respect for her knowledge, common sense, and professionalism." - Jeff Ranney, National Sales Account Manager at One Source Industries, LLC
"Teri is a pleasure to work with and delivers value. The combination of her industry expertise and sales / marketing content...combined with her focus on actionable solutions...separates her from other consultants. I highly recommend Teri." -Jim Stifler, EVP / Chief Marketing and Strategy Officer at EMI Industries
"In have worked with many different sales and marketing consultants over the years, and Teri is at the top of the list. She is smart, focused, organized and a pleasure to work with. Most importantly, Teri knows how to cut through all the clutter and buracracy to get results. She is a clear thinker and a problem solver, and when she gets involved she produces results and produces them quickly. I strongly recommend Teri to any company that is looking to focus it's strategies and increase sales....and I strongly recommend you listen to waht she recommends. She is the consumate professional." - Ren Scott, President & Creative Director, Ren Scott Creative Marketing
"...Teri distinguished herself as an effective leader within our organization. She consistently exceeded expectations as a result of her commitment, determination and strategic business development skills. Teri is a consumate professional in every sense. She is results oriented and possesses the insight, analytical ability and business development acumen required to build a profitable company. Teri is a great asset to any organization looking for senior leadership." - Paul Mullen, CEO MICE North America
"Terese is a great strategist and "big picture" thinker. She does a great job pulling together the right team for a specific project or account. We targeted accounts together for several years and it was a pleasure working with her." - Steve Riches, Principal at Laguna Displays | Exhibits | Events | Graphics | International Exhibitions
"Terese provided creative results for "inside the booth thinking" for marketing tradeshows and events. I worked with Terese on several occasions for tradeshow activities. She provided clear direction on what to accomplish at tradeshows. Terese is dedicated to clients; she's fantastic to work with and provides solid leadership." - Cheryl Claunch, Dell National Computing Systems Partner Account Manager at FusionStorm Voted Dell LVAR Partner 2014 SMB Partner 2013
"Teri's knowledge of retail brand development is immense and quite impressive to say the least. In addition, her understanding of how to work with a project team in conjunction with her clients is paramount. I highly recommend Teri. I see her attributes and knowledge as a significant value to her field." - Chad Austin, Co Founder, Creative Director at Tandem Studios
"I've known Teri professionally for many years and have always been impressed with her professionalism, intelligence and understanding of the retail design market. She is widely known, liked and respected throughout the retail design community." - Karen Schaffner, Publisher, Retail Environments magazine and Director of Membership and Sales, A.R.E.
